1. Rosie Slosek
1.1 No one knows what I do
1.1.1 Deliberate tactic
1.2 Portfolio Career
1.2.1 Cakes
1.2.2 Community Leader
1.2.3 And many other things you don't know!
1.3 They remember ME
1.3.1 e.g. Business Biscotti
1.3.1.1 Their Online Ambassador
1.3.1.2 They don't know me
1.3.1.2.1 On Ecademy
1.3.1.2.2 The Brand Network
1.3.1.2.3 Space Hoppers
2. Personal Brand
2.1 How people perceive you
2.1.1 What you do
2.1.1.1 Mind Maps (Andrew Wilcox)
2.1.2 Your characteristics
2.1.2.1 Dr Bollocks (Alan Rae)
2.2 You need a Memory Hook
2.2.1 Anchor
2.2.2 Which opens up many memories
2.2.3 Something that brings you to their foreground and generates many sub topics in their mind
2.3 Awareness
2.3.1 How many people know you?
2.3.1.1 Dunbar's 200?
2.3.2 Not those connected to you
2.3.2.1 Mark Wing - 11657! on Ecademy
2.4 You may need separate identities
2.4.1 Portfolio
2.4.1.1 A
2.4.1.2 B
2.4.1.3 C
3. Business Brand
3.1 Founder Led
3.1.1 Virgin
3.1.2 Body Shop
3.2 Corporate Led
3.2.1 Unilever
3.2.2 P&G
3.3 Waitrose
3.3.1 Extension of John Lewis
3.3.2 Consistent customer interaction across all outlets unlike their competitiors
3.4 BA
3.4.1 Getting personal with Willie Walsh
|
4. Compare
4.1 Coco Chanel
4.1.1 Karl Lagerfeld
4.2 Burberry
4.2.1 Designer
4.2.2 Christopher Bailey
4.2.3 Who?
4.3 Ecademy
4.3.1 Thomas Power
4.3.2 Ecademy
5. Understand
5.1 1
5.1.1 You
5.2 2
5.2.1 The Platform
5.3 3
5.3.1 Why you are there
6. Networks
6.1 Take a look at the networks below
6.2 How do they match the characteristics mentioned and the requirements outlined above?
6.3 Look how some of these networks have improved or not over recent times
6.4 Look at how the new kids on the block have learn't from them or not!
7. A Succesful Community Requires
7.1 Key Person
7.1.1 Value
7.1.2 Mission
7.1.3 Long Term
7.1.4 Omnipresent
7.2 Spokes
7.2.1 Active Members
7.2.2 Propogators
7.3 Samplers
7.4 Movement Essential
7.5 Induction Process
| 
