Community is Essential to Building Brands A Facilitated Discussion Rosie Slosek 1 February 2011 http://en.wikipedia.org/wiki/Chanel http://en.wikipedia.org/wiki/Chanel http://www.uk.pg.com/ http://www.uk.pg.com/ http://www.google.co.uk/search?rlz=1C1SKPC_enGB377GB398&sourceid=chrome&ie=UTF-8&q=thomas+power http://www.google.co.uk/search?rlz=1C1SKPC_enGB377GB398&sourceid=chrome&ie=UTF-8&q=thomas+power http://www.unilever.co.uk/ http://www.unilever.co.uk/ http://en.wikipedia.org/wiki/Burberry http://en.wikipedia.org/wiki/Burberry http://www.virgin.com/ http://www.virgin.com/ http://www.ecademy.com/ http://www.ecademy.com/ http://www.britishairways.com/travel/about-british-airways/public/en_gb http://www.britishairways.com/travel/about-british-airways/public/en_gb http://www.ecademy.com/account.php?id=125302 http://www.ecademy.com/account.php?id=125302 http://en.wikipedia.org/wiki/Dunbar's_number http://en.wikipedia.org/wiki/Dunbar's_number http://www.johnlewis.com/ http://www.johnlewis.com/ http://en.wikipedia.org/wiki/Chanel#The_coming_of_Lagerfeld http://en.wikipedia.org/wiki/Chanel#The_coming_of_Lagerfeld http://www.businessbiscotti.co.uk/component/community/83-rosemary-slosek/profile.html http://www.businessbiscotti.co.uk/component/community/83-rosemary-slosek/profile.html http://www.applications.cabre.co.uk/ http://www.applications.cabre.co.uk/ http://drbollocks.wordpress.com/ http://drbollocks.wordpress.com/ http://www.thebodyshop.co.uk/_en/_gb/index.aspx http://www.thebodyshop.co.uk/_en/_gb/index.aspx http://www.ecademy.com/module.php?mod=club&c=517 http://www.ecademy.com/module.php?mod=club&c=517 http://en.wikipedia.org/wiki/Christopher_Bailey_(fashion_designer) http://en.wikipedia.org/wiki/Christopher_Bailey_(fashion_designer) http://www.waitrose.com/ http://www.waitrose.com/ http://www.businessbiscotti.co.uk/ http://www.businessbiscotti.co.uk/


Online Networks Facebook - Making friends online Facebook - Making friends online Bitsy - UK Small business directory Bitsy - UK Small business directory WikiSpaces - Collaborative writing WikiSpaces - Collaborative writing Small business marketing advice, tools and resources Marketing Donut Small business marketing advice, tools and resources Marketing Donut LinkedIn - Business networking LinkedIn - Business networking Legal resources for your business - employment law, company law and more Law Donut Legal resources for your business - employment law, company law and more Law Donut Ecademy Business Networking Ecademy Business Networking Facebook Page - a point for those with a common interest or a brand to gather support Facebook Page - a point for those with a common interest or a brand to gather support YouTube - Video sharing YouTube - Video sharing 4Networking - Structured business network with regular meetings 4Networking - Structured business network with regular meetings IFA Life - Social network for independent financial advisers IFA Life - Social network for independent financial advisers Flickr - Photo sharing Flickr - Photo sharing Twitter - Sharing your thoughts, observation, recommendations and feelings Twitter - Sharing your thoughts, observation, recommendations and feelings Ning - Form your own Social Network Ning - Form your own Social Network UK Business Labs - Online forum for business people to share knowledge UK Business Labs - Online forum for business people to share knowledge Business Biscotti - Informal Business Network meeting during the day in social venues Business Biscotti - Informal Business Network meeting during the day in social venues MySpace - Music networking MySpace - Music networking Starting a new business - free advice, tools and resources Start Up Donut Starting a new business - free advice, tools and resources Start Up Donut IT advice and resources for small businesses IT Donut IT advice and resources for small businesses IT Donut
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Community is Essential to Building Brands A Facilitated Discussion Rosie Slosek 1 February 2011

1. Rosie Slosek
1.1 No one knows what I do
1.1.1 Deliberate tactic
1.2 Portfolio Career
1.2.1 Cakes
1.2.2 Community Leader
1.2.3 And many other things you don't know!
1.3 They remember ME
1.3.1 e.g. Business Biscotti
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1.3.1.1 Their Online Ambassador
1.3.1.2 They don't know me
1.3.1.2.1 On Ecademy
1.3.1.2.2 The Brand Network
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1.3.1.2.3 Space Hoppers

2. Personal Brand
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2.1 How people perceive you
2.1.1 What you do
2.1.1.1 Mind Maps (Andrew Wilcox)
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2.1.2 Your characteristics
2.1.2.1 Dr Bollocks (Alan Rae)
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2.2 You need a Memory Hook
2.2.1 Anchor
2.2.2 Which opens up many memories
2.2.3 Something that brings you to their foreground and generates many sub topics in their mind
2.3 Awareness
2.3.1 How many people know you?
2.3.1.1 Dunbar's 200?
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2.3.2 Not those connected to you
2.3.2.1 Mark Wing - 11657! on Ecademy
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2.4 You may need separate identities
2.4.1 Portfolio
2.4.1.1 A
2.4.1.2 B
2.4.1.3 C

3. Business Brand
3.1 Founder Led
3.1.1 Virgin
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3.1.2 Body Shop
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3.2 Corporate Led
3.2.1 Unilever
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3.2.2 P&G
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3.3 Waitrose
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3.3.1 Extension of John Lewis
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3.3.2 Consistent customer interaction across all outlets unlike their competitiors
3.4 BA
3.4.1 Getting personal with Willie Walsh

4. Compare
4.1 Coco Chanel
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4.1.1 Karl Lagerfeld
4.2 Burberry
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4.2.1 Designer
4.2.2 Christopher Bailey
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4.2.3 Who?
4.3 Ecademy
4.3.1 Thomas Power
4.3.2 Ecademy
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5. Understand
5.1 1
5.1.1 You
5.2 2
5.2.1 The Platform
5.3 3
5.3.1 Why you are there

6. Networks
6.1 Take a look at the networks below
6.2 How do they match the characteristics mentioned and the requirements outlined above?
6.3 Look how some of these networks have improved or not over recent times
6.4 Look at how the new kids on the block have learn't from them or not!

7. A Succesful Community Requires
7.1 Key Person
7.1.1 Value
7.1.2 Mission
7.1.3 Long Term
7.1.4 Omnipresent
7.2 Spokes
7.2.1 Active Members
7.2.2 Propogators
7.3 Samplers
7.4 Movement Essential
7.5 Induction Process
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