Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA. One of the world's top marketing gurus Professor Malcolm McDonald has written more than 40 marketing books and over 100 marketing articles. Until recently Malcolm was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Malcolm is also a graduate in English Language and Literature from Oxford University, has a PhD from Cranfield University and a Doctorate from Bradford University.

Listen to Malcolm proposing the motion 

See the mind map of Malcolm's motion.

Supporting Malcolm is Dr Alan Rae - CIM fellow, past Chair of CIM South East, innovator, expert in how small businesses use IT and the internet to look BIG and marketing business trainer.

Listen to Alan seconding the motion 

See the mind map of Alan's seconding.

Were Sales telling another joke or were they just smiling at the naivety of their argument!