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Elizabeth Jackson - Managing Director - Great Guns Marketing and Lead Generation

Entrepreneurs World Event - 8 July 2009 - A reminder for those that were there - A flavour of the meeting for those that could not make it

Elizabeth Jackson Managing Director Great Guns Marketing  Telemarketing and Lead Generation http://www.bcmscorporate.com/ http://www.bcmscorporate.com/ http://www.greatgunsmarketing.co.uk/pwpcontrol.php?pwpID=1126 http://www.greatgunsmarketing.co.uk/pwpcontrol.php?pwpID=1126 http://www.greatgunsmarketing.co.uk/index.php http://www.greatgunsmarketing.co.uk/index.php
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Elizabeth Jackson Managing Director Great Guns Marketing Telemarketing and Lead Generation

1. "If you think you can, or you think you can't, you're right"

2. Great Guns Marketing
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2.1 Telemarketing
2.2 Business to Business
2.3 Clients
2.3.1 PayPal
2.3.2 BDO
2.3.3 Lloyds TSB
2.3.4 Accenture
2.3.5 RBS

3. Background
3.1 GCSEs
3.1.1 1 in Drama
3.1.2 Retakes
3.1.3 YTS
3.2 BCMS
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3.2.1 1990-1998
3.2.2 Office Junior
3.2.3 Boss recognised talent
3.2.3.1 Answering/Calling
3.2.3.2 I loved it
3.2.4 Making appointments
3.2.4.1 With Manufacturing Directors
3.2.4.2 Who liked me
3.2.5 Created own team
3.2.6 Then set up a team in the USA
3.2.7 Looked at working in another business
3.3 But set up my own telemarketing company
3.3.1 Banks not interested
3.3.2 Princes Trust were and gave
3.3.2.1 £1,000 grant
3.3.2.2 £4,000 loan
3.3.3 Office
3.3.3.1 £250 of second hand kit
3.3.4 First client
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3.3.4.1 Previous Employer
3.3.5 Illness lead to blindness
3.3.6 But stuck to growing Great Guns Marketing
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3.3.7 Eight people
3.3.7.1 In a garage £400 pm
3.3.7.2 But Council spotted us!
3.3.7.3 Commercial Premises £30,000pa

4. Awards
4.1 Go for them
4.1.1 Brand awareness
4.1.2 Staff motivation
4.1.2.1 Award Dinner
4.1.3 Puts you along side other great businesses
4.2 Great request to speak alongside
4.2.1 Donald Trump
4.2.2 Dame Anita Roddick
4.2.3 Stelios Haji-Iounnou

5. Goals Setting
5.1 Flea are
5.1.1 Great Leapers
5.1.2 But cap them
5.1.3 And they loose it
5.1.4 We take the cap off
5.2 SMART
5.2.1 Good BUT
5.2.1.1 Restrictive
5.2.1.2 Leading to
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5.3 Occupational Therapist Recommends for ME!
5.3.1 Massage
5.3.2 Wood Turning
5.3.3 Piano Tuning
5.4 Need bigger goals
5.4.1 Where we could fail
5.4.2 Fear motivates
5.4.3 Outside comfort zone
5.4.4 It's what it is all about

6. I don't like "Nearly People"
6.1 Sailed round the world
6.2 Parachuted
6.3 Don't it put off
6.4 Get on with it

7. Success is
7.1 People
7.1.1 Teams
7.2 People
7.2.1 Listening to them
7.3 People
7.3.1 Giving them time
7.4 Luck
7.4.1 Is not reliable

8. Back to the start
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Questions

1. Coping with your blindness
1.1 PA
1.1.1 Reading
1.1.2 Chauffeur
1.2 It helps
1.2.1 Newsworthy

2. Do you have any other business ideas?
2.1 Writing
2.2 Documentary Film
2.3 Politics
2.3.1 Getting disabled people back into the workplace

3. Outsourcing
3.1 Not doing the accounts etc
3.2 Allows me to concentrate on the business development

4. Reactions to your blindness
4.1 Not an issue. I just get on with it