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Elizabeth Jackson - Managing Director
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Elizabeth Jackson - Managing Director
Great Guns Marketing - Telemarketing and Lead Generation
Elizabeth Jackson - Managing Director
Great Guns Marketing - Telemarketing and Lead Generation
1. "If you think you can, or you think you can't, you're right"
2. Great Guns Marketing
2.1 Telemarketing
2.2 Business to Business
2.3 Clients
2.3.1 PayPal
2.3.2 BDO
2.3.3 Lloyds TSB
2.3.4 Accenture
2.3.5 RBS
3. Background
3.1 GCSEs
3.1.1 1 in Drama
3.1.2 Retakes
3.1.3 YTS
3.2 BCMS
3.2.1 1990-1998
3.2.2 Office Junior
3.2.3 Boss recognised talent
Answering/Calling
I loved it
3.2.4 Making appointments
With Manufacturing Directors
Who liked me
3.2.5 Created own team
3.2.6 Then set up a team in the USA
3.2.7 Looked at working in another business
3.3 But set up my own telemarketing company
3.3.1 Banks not interested
3.3.2 Princes Trust were and gave
£1,000 grant
£4,000 loan
3.3.3 Office
£250 of second hand kit
3.3.4 First client
Previous Employer
3.3.5 Illness lead to blindness
3.3.6 But stuck to growing Great Guns Marketing
3.3.7 Eight people
In a garage £400 pm
But Council spotted us!
Commercial Premises £30,000pa
4. Awards
4.1 Go for them
4.1.1 Brand awareness
4.1.2 Staff motivation
Award Dinner
4.1.3 Puts you along side other great businesses
4.2 Great request to speak alongside
4.2.1 Donald Trump
4.2.2 Dame Anita Roddick
4.2.3 Stelios Haji-Iounnou
5. Goals Setting
5.1 Flea are
5.1.1 Great Leapers
5.1.2 But cap them
5.1.3 And they loose it
5.1.4 We take the cap off
5.2 SMART
5.2.1 Good BUT
Restrictive
Leading to
5.3 Occupational Therapist Recommends for ME!
5.3.1 Massage
5.3.2 Wood Turning
5.3.3 Piano Tuning
5.4 Need bigger goals
5.4.1 Where we could fail
5.4.2 Fear motivates
5.4.3 Outside comfort zone
5.4.4 It's what it is all about
6. I don't like "Nearly People"
6.1 Sailed round the world
6.2 Parachuted
6.3 Don't it put off
6.4 Get on with it
7. Success is
7.1 People
7.1.1 Teams
7.2 People
7.2.1 Listening to them
7.3 People
7.3.1 Giving them time
7.4 Luck
7.4.1 Is not reliable
8. Back to the start
9. Questions
9.1 Coping with your blindness
9.1.1 PA
Reading
Chauffeur
9.1.2 It helps
Newsworthy
9.2 Do you have any other business ideas?
9.2.1 Writing
9.2.2 Documentary Film
9.2.3 Politics
Getting disabled people back into the workplace
9.3 Outsourcing
9.3.1 Not doing the accounts etc
9.3.2 Allows me to concentrate on the business development
9.4 Reactions to your blindness
9.4.1 Not an issue. I just get on with it
