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Martin Perry and Chris Wilks - The Sondex Journey to Exit

Entrepreneurs World Meeting - 10 February 2010 - A reminder for those that were there - A flavour of the meeting for those that could not make it

Martin Perry and Chris Wilks Journey to Exit http://www.bl.uk/bipc/ http://www.bl.uk/bipc/ http://www.sondex.com/about_us/our_history/index.php http://www.sondex.com/about_us/our_history/index.php http://www.gepower.com/prod_serv/products/oc/en/oilfield_technology/sondex_wireline/index.htm http://www.gepower.com/prod_serv/products/oc/en/oilfield_technology/sondex_wireline/index.htm http://www.ft.com/cms/s/0/5cdc3228-5a7f-11dc-9bcd-0000779fd2ac.html?nclick_check=1 http://www.ft.com/cms/s/0/5cdc3228-5a7f-11dc-9bcd-0000779fd2ac.html?nclick_check=1 http://uk.linkedin.com/pub/chris-wilks/10/8ab/658 http://uk.linkedin.com/pub/chris-wilks/10/8ab/658
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Martin Perry and Chris Wilks Journey to Exit

1. Research
1.1 British Business Library
See related web page
1.2 Robert Hunt Grubb
1.2.1 Original Entrepreneur
1.2.2 Picked me from the Bin

2. Could not afford Martin
2.1 Reached the business competency limits
2.2 Buy In
2.2.1 To some interesting business practices
2.2.2 Accounts in a box
2.3 18 months
2.3.1 To create an investment proposition

3. Chris joins
3.1 Finance Director
3.2 And found NO Thing
3.2.1 Robert was a Sole Trader!
3.3 First Accounts
3.3.1 then Budget
3.4 Big Risks

4. Buy & Build
4.1 Bridgepoint
4.1.1 Bristol
4.1.2 Glasgow
4.1.3 London
4.1.4 21%
4.2 Put up for Sale
4.2.1 June 2001
4.2.2 Ernst & Young
4.2.3 Sept 11th!
4.3 Not met our objectives
4.4 Management Buy Out
4.4.1 71%
4.4.2 Our Business

5. Secondary Buy Out
5.1 Bank of Scotland
5.1.1 Did not cooperate
5.1.2 Needed £1.5 million
5.1.3 RBS & Natwest were Loan Sharks

6. Flotation Conference
6.1 Dec 2002
6.2 Floated June 2003
6.2.1 First that year
6.3 7 x Oversubscribed
6.4 Raised more money
6.4.1 Acquisition
6.4.2 Geo Link
6.4.2.1 1 for 3

7. Autumn 2006
7.1 £200 million valuation
7.2 Canadian Opportunity
7.3 Letters to Shareholders
7.3.1 Them
7.3.2 Us
7.4 Oops
7.4.1 They had very poor results
7.5 Letter to Shareholders
7.5.1 Do not vote in favour
7.6 £1.Sm costs
7.7 But
7.7.1 Many Canadian Businesses
7.7.1.1 Failed

8. The Product
8.1 Sensors at the bottom of the Oil Well
8.2 Our History

9. CEO Strategy
9.1 Harmony
9.1.1 Technology
9.1.2 Sales
9.1.3 Finance

10. What Next?
10.1 Board Understanding
10.2 Good Enough
10.3 Create Potential "Acquireness"
10.4 Created Interest
10.4.1 Appointed Broker
10.5 Departure Lounge GE & Tonic
10.6 GE to acquire UK's Sondex for £289m
10.7 Sondex Wireline
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