1. CEO
1.1 Co-Founder
1.2 with Paul Jackson
2. Barter
2.1 Types
2.1.1 Media
2.1.2 Corporate
2.2 Process
2.2.1 ITV needs space on Advertising Hoardings
2.2.2 Olgilvy would like TV Advertising for a client
2.2.3 Astus brings them together
2.2.4 Time and Space are exchanged
2.3 History
2.3.1 Poor delivery
2.3.2 Low Quality Advertising
3. Our Game Plan
3.1 Easy to be Better
3.2 Deliver it first
3.3 Get in and do a deal
3.4 Understand
3.5 Make use of trade credits
3.6 BUT: Needed capital up front
3.7 Venture Capitalists
3.7.1 Unconvinced
3.8 Private Investor
3.8.1 Provided A years cash
4. Status
4.1 Business
4.1.1 You only see cash at Companies House
4.2 Competition
4.2.1 Large
4.2.1.1 We left them
4.2.2 Little
4.2.2.1 Mimicing Us
4.2.2.2 Badly
4.3 Early People
4.3.1 8 good ones
4.3.2 2 wrong uns
4.3.2.1 Expensive disposal
4.3.3 Stick to my guts now
4.4 investor
4.4.1 Frequent Reports
4.4.2 Has detailed understanding
4.4.3 Knows where the £s come from
4.5 Current People
4.5.1 No poaching
4.5.2 Lost one good one
4.5.3 Equal number of each Sex
4.6 Clients
4.6.1 Not nicking competition
4.6.2 3 Transfers to us
5. Examples
5.1 Anheuser Busch
5.1.1 Rugby Player Benefits
5.1.2 Give Beer
5.1.3 Get Personal Appearances
5.2 Vodafone
5.2.1 Pay in Air Time
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5.2.2 Receive Old Stock
6. 22 People
6.1 Key Asset
6.1.1 Ethos first
6.1.2 Bartering Later
6.2 Incentives
6.2.1 No individual commission
6.2.2 Biannual Bonus
6.2.2.1 Cash
6.2.2.2 Shares
6.2.3 Low Cost Operation
6.2.3.1 Our people understand business costs
6.2.4 Flexible Hours
6.2.5 Long Xmas Break
6.2.6 Biannual Party
7. Clients
7.1 Tuned down more
7.2 Than we took on
7.3 Leaves me with no worries
7.4 Closed door when it did not work
7.5 Pitching
7.5.1 Tables at the Ivy
7.6 Media Agencies
7.6.1 Do a good job
7.6.2 Virally transmitted by account managers
8. Challenges
8.1 Media Agencies
8.1.1 Trying it!!!
8.2 Bad Press
8.3 Competition
8.3.1 Large
8.3.2 Little
8.4 We are sticking to profitable business
8.4.1 Not cut throat
9. Next
9.1 Consolidation
9.2 Locking clients in
10. Core Values
10.1 Accountability
10.2 We only do the right deals
10.3 We deliver our promises
10.4 No Sales team
10.5 We just deliver
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