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René Rechtman - Trade Doubler - GoViral - Two Start Ups

Entrepreneurs World Event - 15 September 2010 - A reminder for those that were there - A flavour of the meeting for those that could not make it

René Rechtman Two Start Ups Entrepreneurs World 15 September 2010 Drayton Bird's - My Mistakes - Questions and Answers Session Drayton Bird's - My Mistakes - Questions and Answers Session http://www.tradedoubler.com/ http://www.tradedoubler.com/ http://www.wpp.com/wpp/ http://www.wpp.com/wpp/ Drayton Bird's - My Mistakes - Questions and Answers Session Drayton Bird's - My Mistakes - Questions and Answers Session http://www.kennet.com/ http://www.kennet.com/ http://www.thebodyshop.co.uk/ http://www.thebodyshop.co.uk/ http://www.goviral.com/ http://www.goviral.com/ http://www.soliscapital.com/ http://www.soliscapital.com/
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René Rechtman Two Start Ups Entrepreneurs World 15 September 2010

1. Early Years
1.1 Jewish Roots
1.1.1 Directed to become
1.1.1.1 Doctor
1.1.1.2 Lawyer
1.2 No
1.2.1 Economics
1.2.2 EU
1.2.2.1 Boring
1.2.2.2 Small offices
1.3 Foreign Affairs
1.3.1 Failed to get the job
1.3.2 Phew!
1.4 WPP
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1.4.1 Communications
1.4.2 Responsibility for the Nordic Countries
1.5 Body Shop
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1.5.1 Management Consultancy Group
1.5.2 Kingston Business School
1.5.2.1 PhD
1.5.3 Leading the way in Sustainability
1.5.3.1 Thames Water
1.5.3.2 BP
1.5.3.3 Shell
1.6 Private Equity Company
1.6.1 I hated it
1.6.2 Only men
1.6.3 Owned companies worldwide
1.6.4 SWAT Team
1.6.4.1 Carlisle
1.6.4.2 Consequences
1.6.4.2.1 Sacking people
1.6.4.2.2 Performance
1.6.5 Nice career progression though

2. TradeDoubler
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2.1 Internet Start Up
2.2 Lucky Choice
2.2.1 2 x Swedes
2.2.2 No understanding of this business
2.2.3 Virtual Business
2.2.3.1 Trade without you
2.2.4 I liked the idea
2.3 My node for trends
2.3.1 Initially it was finding information
2.3.2 Growing shopping online
2.4 Money
2.4.1 £10m early on
2.4.1.1 Solis Equity Partners
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2.4.2 But Ran Out
2.4.3 Who do we pay?
2.4.3.1 Salary Staff
2.4.3.2 Publisher
2.4.4 Then earning well
2.4.5 Grew
2.5 IPO
2.5.1 Solis
2.5.1.1 Wrote us off
2.5.1.2 So it did not matter
2.5.1.3 Then reinvested
2.6 Now
2.6.1 Most successful
2.6.1.1 Internet Media
2.7 Owners
2.7.1 The Stock Exchange
2.7.1.1 Pension Funds
2.7.1.2 Banks
2.7.2 Very Reactive
2.8 Buyers
2.8.1 Time Warner
2.8.1.1 $1B

3. New Trend
3.1 Internet Socialising
3.1.1 Mobile
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3.1.2 Video
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3.1.2.1 "Dominant in 5 years time"
3.1.2.2 Mostly via mobile
3.2 Search via people not Google

4. GoViral New Approach
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4.1 Media Company
4.2 Few amazing people
4.2.1 Two strong founders
4.2.2 Knowledge
4.2.2.1 Branding
4.2.2.2 Media
4.3 New Trend
4.3.1 Search via People
4.4 But
4.4.1 Technology was rubbish
4.4.2 Some poor people
4.5 They had
4.5.1 Customers
4.5.2 Ideas
4.6 My Business Plan
4.6.1 Selling Shares
4.6.2 Growth
4.7 Funding
4.7.1 VC
4.7.1.1 Aggressive
4.7.1.2 Looking 3-4£M businesses
4.7.2 Growth Capital
4.7.2.1 Less aggressive
4.7.2.2 3x
4.7.2.3 Kennet Capital
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4.8 Global
4.8.1 Based in London
4.8.1.1 Technology
4.8.1.2 Finance
4.8.2 Delivering Content to 80 Countries
4.8.3 Sales
4.8.3.1 Nordic
4.8.3.1.1 Sweden
4.8.3.1.2 Copenhagen
4.8.3.2 Frame
4.8.3.3 Germany
4.8.3.4 International
4.8.3.5 Partners
4.8.3.5.1 Moscow
4.8.3.5.2 Tokyo
4.8.4 USA
4.8.4.1 2 years ahead
4.8.4.2 Big money
4.8.4.3 No competition
4.8.4.4 Opportunity for next 18 months
4.8.4.5 Growth
4.8.4.5.1 Organic
No
4.8.4.5.2 Acquisition
Maybe
4.8.4.5.3 Partnership
Maybe
4.8.4.5.4 Bought
Maybe
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