1. Before 2008
1.1 Me
SAP Consultant
Metro Net Consultant
London Underground
Obsession about weight
1.2 UK
Only 2 other boot camps
2. Idea
2.1 Weight Loss
Tried all the diets
2.2 The Best
Is a Boot Camp
2.3 Why eat or not exercise
When you know?
2.4 Realised
Unconscious
NLP
Hypnotherapy
2.5 Business Location Plan
Move to Devon
Gulf Stream Micro Climate
Ilfracombe
Building
12 rooms
Grade II Listed
Renovate
3. Launch
3.1 2008
30-35% Occupancy
3.2 Now
90% Occupancy
Raised Prices
Maximum 8 clients
No room to expand
3.3 Boot Camps now rife
Their model
1 week per month
Rented accommodation
My model
My Place
Stay as long as you like
Full range of therapies
Personal Model & Process
3.4 Weight Loss Boot Camp, Fat Farm and retreat at NuBeginnings
4. France
4.1 Spotted building on Internet
4.2 "Easy" to repeat
Bring the best from Devon
4.3 France
Bureaucracy
Accounts
4.4 Conceit
Ignored normal processes
Started at the Deep End
4.5 Traditional Chateau Style
Pampered
Respectful
4.6 Engineering myself out of UK
Hired in Management Team
Locals
Ex Primary School Teachers
Masseur and Husband
Genuine Client Managers
I have not been there for 6 months
4.7 Market
US clients
Even though there are 1,000s of US Boot Camps
Iran
UAE
Preparing Potential Brides
4.8 Weight Loss Boot Camp, Fat Farm and Retreat at NuBeginnings France
5. Client Success
5.1 90% have kept their new weight after 6 months
5.2 Reinforced by
A call every week for 2 months
6. Me
6.1 I like chaos
Hence start again in France
6.2 I am the story behind Brand
Weight loss hypnosis & hypnotherapy from the expert Victoria Wills
Victoria Wills
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7. Q&A
7.1 Pricing
Includes everything
Focus on patient
Hypnotherapy
Therapy
Massage
Food
Wonderful Accommodation
Follow Up
7.2 Social Media: Are you using it?
I have the accounts
Facebook
Twitter
But not active
7.3 How do you find the right people to work on the subconscious level?
Easy that's what I do!
And I also trained to cover the massage therapist
But I was the only hypnotherapist for some time.
Gradually I found the others to take over from me
Only hiring those that are awesome at what they do.
Massage
Secret Shopper
Testing before employing
7.4 Did you watch the TV renovation programmes before you started?
No
But I tell everyone what errors they are making now.
7.5 Are you going to extend the Brand?
Franchise perhaps
I don't want to write down what I do.
How could I control quality?
For now I want to keep control
7.6 Are you considering verticals?
Quit Smoking
Have very successful programme
100% success in Devon
Not for me
I have never smoked
Don't understand it
No emotional hook for me
7.7 Your Passion v Angels & VCs?
Idea was considered insane
There was no direct comparison with proposition
Sold to them as a property investment
7.8 How big is the market? (Victoria's) Currently 850 client weeks per year
They are no replicas of me
As clients
Some are irrational about it
Weight is often not the root problem
The market is humungous
= VERY BIG
We do not take under-weights
We help people feel better regardless of weight
7.9 How does the dreamer exist with the business?
Cannot be a guest at my own programme
But I do exercise with the guests
I am fit
And I eat with them
I make more use of fat camp for me
But it's enough for my dream
It's my own support environment
7.10 What do you enjoy most?
Guests
Stories
Journey to here
Realisation
Change
Transformation
The feedback is the reward
7.11 Repeat Customer's: Success or Failure?
1
Trimmers
Event Sessions
Prep for party, wedding etc.
2
Really Overweight
Repeating Sessions
e.g. 32 stone
scale overload
Incremental improvement
No one puts on what they lost.
7.12 Starter Sessions e.g. long weekends
No
Would break our weeks
No behavioural changes in a week
7.13 Champneys
Sheep Herding
Not us
7.14 The Flipside to Overweight is Underweight
Different Issues
Medical Issues
7.15 Obese v Normal Interplay
Skinny v Fatty
Happy v Miserable
7.16 Patient Gender?
90% Female to 10% Male
7.17 Seasonal
Yes we did
January
Summer
Now
Full
Except December
7.18 Wine Tour v Weight Loss
Alcohol shuts down your fat burner
No drinking in the week with us
7.19 Do groups form?
Yes
After the 8pm finish
Groups rebook
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