How can we work better together so that we all get more from Ecademy?
Bracknell 22nd April 2008
   

How do we make Ecademy more inviting
and friendly to new/potential members.

Thus aiding the conversion rates, growth
and dynamism of Ecademy.


Leader:       Andrew Sansom

Attendees: 
Barry Mapp, Sarah Arrow, Rob Killen

Discussion Points:
What issues are currently deterring potential members from becoming full members? What can be done to address this?

Feedback received from Network Pass holders who have decided to not become members indicates two key reasons:
Thoughts of the Discussion Leader

  • The interactions with members including spamming, perceived spamming (autoresponders), and perceived bullying.
  • Ecademy.com is not seen as being a user friendly site and due to its size and complexity is often overwhelming.
What is going to happen next?
Business networking is an incredibly competitive industry both online and offline. It is in the interests of all members, and definitely the managers/owners that Ecademy grows rapidly, and that new members in particularly feel welcome and valued, not like lost sheep being targeted by the wolves.

Andrew Sansom will adapt this Session Report to be a front page blog on Ecademy, and will specifically draw the attention of management to the blog.

What were the conclusions?
The behavioural issues can be addressed on an individual basis, if serious or repeated, but also informally as a group, as some people may not be aware they are seen as spamming, bullying etc.
The useability issues may require more action. This could include:
  • Formalising the roles of “buddies” including making them paid roles
  • Issuing a formal welcome to every new member which includes links to the help section, to the training videos, to new members club, and possibly a designated buddy
Or add an “Ask Ecademy” function specifically for new members so they can ask “silly questions” without appearing silly.

Logo Copyright 2008 Andrew Wilcox, Cabre
44(0)1962 738534 - 44(0)7813 211451
Skype Skype  ajwilcox - info@cabre.co.uk
www.cabre.co.uk
Last updated on 12th May, 2008 at 14:00
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