David and Liz Livingston - Park orner

Five Everyday Graphic Design Principles

Dave and Liz Livingston led a lively discussion about graphic design principles. They focused on: Project, Colour, Grids, Typography and Images. I must only use one space not two!

Five Everyday Graphic Design Principles

Winchester - meeting rooms, office space, desk space Winchester - meeting rooms, office space, desk space Kuler Kuler Mapped by Andrew Wilcox
conferencereaction.co.uk

Mapped by Andrew Wilcox
conferencereaction.co.uk

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Five Everyday Graphic Design Principles


1. Presented by David Livingston Liz Livingston

1.1 of

1.1.1 Park Corner – Graphics Design Winchester
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1.2 at

1.2.1 Winchester – meeting rooms, office space, desk space

1.3 on

1.3.1 18 September 2015


2. Design

2.1 Should be Transparent


3. Project

3.1 Audience

3.1.1 Who

3.1.2 What

3.1.3 Where

3.1.4 Why

3.1.5 When

3.2 Course

3.2.1 Plot it

3.2.2 From the end to the beginning

3.3 Don’t reverse

3.3.1 Keep on trucking


4. Colours

4.1 Muted better

4.2 Highlight

4.2.1 On rations

4.3 Max 5

4.4 Kuler
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4.4.1 Cooler combinations

4.5 White on dark

4.5.1 Is on the dark side


5. Grids

5.1 Margins

5.1.1 Leave space to print

5.2 Space

5.2.1 Hierarchy

5.2.2 Legible

5.2.3 Readable

5.2.4 Emphasis

5.3 Repeat

5.3.1 In documents/web sites


6. Typography

6.1 Details

6.1.1 Point size

6.1.1.1 Readable?

6.1.2 Left or justified

6.1.2.1 Hyphens

6.1.3 One space. Not two. It’s not necessary

6.1.4 &

6.1.4.1 Definitely not in text

6.1.4.2 Maybe Tweets

6.1.5 Font Size v x height

6.2 Simple

6.2.1 Not novelty

6.2.2 Not over styled

6.3 Alt fonts

6.3.1 Calibri

6.3.1.1 Arial

6.3.2 Fruitiger

6.3.2.1 Helvetica

6.3.3 Bembo

6.3.3.1 Times New Roman

6.3.4 Georgia

6.4 Test

6.4.1 Auctions in a Day

6.4.1.1 Comic Sans

6.4.2 Auctions in a Day

6.4.2.1 Georgia

6.4.3 Auctions in a Day

6.4.3.1 Verdana

6.4.4 AUCTIONS IN A DAY

6.4.4.1 Georgia

6.4.5 AUCTIONS IN A DAY

6.4.5.1 Magneto

6.4.6 Auctions in a Day
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6.4.6.1 Magneto


7. Images

7.1 Don’t squeeze

7.2 Text on image

7.2.1 Can you read it?

7.2.2 Filter the background

7.2.3 Separate

7.3 Copyright

7.3.1 Do you have the right to use it?

7.4 Clip art

7.5 Hero Image

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